Metro Campaign for Capitals Playoff

I was tasked with concepting and producing a graphic for the Metro (WMATA) to advertise taking metro to the Capital's playoff game. I came up with three concepts, and fortunately they chose my favorite. This version included a hidden DC flag formed by the stars on the puck and the motion lines, playing into the regional pride of Washingtonians. Once the graphic was chosen, I built out between 50-70 different sizes for Metro station screens, on-board screens, social media, and even the Capital One Arena marquee. Due to the short timeline between games, the entire process was completed in 5 days or less.